A generative AI platform already in production and proven at scale
Fuel iX is the result of a combined effort by TELUS, TELUS Digital and WillowTree and is already in use by all three companies, with more than 35,000 total users.
The platform was created to fill a gap left by other GenAI solutions—to enable enterprise-scale management of an organization's generative AI applications, foundation models, data sources, and tools, and run them inside a framework built from the ground up to deliver safe, responsible, and accurate AI-powered experiences.
TELUS is a recent recipient of an international Outstanding Organization 2023 prize from the Responsible AI Institute, and TELUS GenAI application running Fuel iX is the first to have been certified in Privacy by Design (ISO 31700-1).
TELUS, TELUS Digital, and WillowTree were among the first companies to adopt generative AI-enabled intelligent experiences (iX) and take them to production.
At TELUS, our purpose-driven team works together every day to innovate and do good. From providing technology solutions that make our lives safer and easier, to supporting those who need it most, our inclusive, spirited and giving people are passionate about empowering our customers, communities and each other to thrive in our digital world.
TELUS Digital designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys and enable them to more quickly embrace next-generation digital technologies to deliver better business outcomes.
WillowTree, a TELUS Digital Company, is a premier, full-service digital experience agency. WillowTree partners with the world’s most customer-centric brands to help them orchestrate winning experiences that are personalized, on-brand, and consistent and delightful across channels, with a relentless emphasis on ROI.
